Found this article on a great site: mentalfloss
Gaytime ice cream bars have been sold in New Zealand for decades, and through some trick of marketing genius, have weathered the gradual shift in the popular meaning of the word “gay” without much trouble. This is an old, I think completely unironic commercial for Gaytime (”it’s so hard to have a gaytime on your own!”) —
Here’s a recent Gaytime ad, where they just unapologetically run with it, making fun of their own name:
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